“It is interesting, because it presents a trade-off between increased transparency and decreased control,” Lang said. “On the one hand, Facebook will offer its users greater transparency over who sees what and where by providing additional features, such as an updated activity log and in-context notices. On the other hand, Facebook will remove the ability to control if one appears in Facebook’s search results. Facebook walks a fine line between giving users what they want and doing what’s best for its business model. It remains to be seen, if Facebook will be able to successfully manage both interests in the long run.”
To reach Lang, please call John Morgan, associate vice president for public relations, at 203-206-4449 (cell) or 203-582-5359 (office).