Professor Rich Hanley: ‘Apple may move into the phablet space if only to neutralize Samsung’

hanleyRich Hanley, associate professor and director of the graduate journalism program in the School of Communications at Quinnipiac University, was quoted in an E-Commerce Times article on Apple’s reaction to the uprising of the phablet, the combination of a smartphone and a tablet.

“Apple may move into the phablet space if only to neutralize Samsung as much as it can in the growing Asian market for the latest fad in mobile devices,” said Hanley

Apple is too much of a fanatic of high-quality design to settle, he said.

“In the final analysis, the company’s fidelity to design aesthetics suggests it will not transform the iPhone into the clumsy is-it-a-fish-or-fowl form factor of the phablet,” he said. “Apple’s form simply does not follow the phablet’s awkward function.”

Please click here to read the full article which also appeared in MacNewsWorld

Categories: insight, news, School of Communications

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